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web.groovymark@gmail.com
- December 10, 2024
Question 21
Which of the following is an example of a key performance indicator (KPI) for an e-commerce website?
a) Total pageviews
b) Average order value
c) Bounce rate
d) Time on page
Correct Answer: b) Average order value
Explanation: Average order value (AOV) is a KPI that measures the average revenue generated per transaction, helping businesses assess performance.
Question 22
Which type of web traffic is generated by clicks on search engine ads?
a) Direct traffic
b) Referral traffic
c) Paid search traffic
d) Organic search traffic
Correct Answer: c) Paid search traffic
Explanation: Paid search traffic comes from clicks on ads placed on search engine results pages (SERPs) and is a form of search engine marketing.
Question 23
Which conversion rate optimization (CRO) technique involves testing two versions of a webpage to see which performs better?
a) Split testing
b) Heatmap analysis
c) Linear attribution
d) Retargeting
Correct Answer: a) Split testing
Explanation: Split testing, also known as A/B testing, compares two versions of a webpage to identify which version yields better results in terms of conversions.
Question 24
What is the primary purpose of cookies on a website?
a) To identify security risks
b) To collect and store user data for future visits
c) To process server-side code
d) To reduce load time on webpages
Correct Answer: b) To collect and store user data for future visits
Explanation: Cookies store unique identifiers on users' devices, allowing websites to recognize returning users and provide personalized experiences.
Question 25
Which metric refers to the number of visitors who have created at least one session on a website?
a) Pageviews
b) Users
c) Bounce rate
d) Conversion rate
Correct Answer: b) Users
Explanation: A user is defined as someone who has initiated at least one session on a website, regardless of how many sessions they create.
Question 26
Which of the following strategies focuses on re-engaging visitors who did not convert during their initial visit?
a) Retargeting
b) Paid search
c) SEO
d) Referral marketing
Correct Answer: a) Retargeting
Explanation: Retargeting aims to re-engage users who visited a website but did not complete a desired action, encouraging them to return and convert.
Question 27
Which type of attribution model assigns more credit to recent interactions than earlier ones in the conversion path?
a) Time-decay attribution
b) First-click attribution
c) Last-click attribution
d) Linear attribution
Correct Answer: a) Time-decay attribution
Explanation: Time-decay attribution gives more weight to interactions that occur closer to the conversion, while earlier interactions receive less credit.
Question 28
What does “bounce rate” measure on a website?
a) The number of visitors who return to the site
b) The percentage of visitors who leave after viewing one page
c) The total time a visitor spends on the site
d) The number of conversions generated by the site
Correct Answer: b) The percentage of visitors who leave after viewing one page
Explanation: Bounce rate measures how many visitors exit the website without interacting with other pages, indicating potential issues with engagement.
Question 29
Which of the following metrics is commonly used to calculate the effectiveness of an ad campaign in driving traffic to a website?
a) Bounce rate
b) Click-through rate (CTR)
c) Conversion rate
d) Pageviews
Correct Answer: b) Click-through rate (CTR)
Explanation: Click-through rate (CTR) is a metric that measures the percentage of people who clicked on an ad compared to the number of impressions it received.
Question 30
Which of the following types of landing pages is designed to gather contact information from visitors?
a) Multi-product landing page
b) Lead generation landing page
c) Single product landing page
d) Subscription landing page
Correct Answer: b) Lead generation landing page
Explanation: Lead generation landing pages are used to collect contact information from potential customers, typically in exchange for an offer or resource.
Question 31
What is the main purpose of transport layer security (TLS) in e-commerce?
a) Reducing load time on pages
b) Encrypting sensitive data during transactions
c) Storing cookie data
d) Generating client-side HTML code
Correct Answer: b) Encrypting sensitive data during transactions
Explanation: TLS encrypts data, such as credit card information, during online transactions to protect it from eavesdropping by third parties.
Question 32
Which type of paid search model charges advertisers based on the number of clicks their ads receive?
a) Cost per acquisition (CPA)
b) Cost per mille (CPM)
c) Cost per click (CPC)
d) Cost per impression (CPI)
Correct Answer: c) Cost per click (CPC)
Explanation: In a cost per click (CPC) model, advertisers are charged only when users click on their ads, making it a common choice for paid search campaigns.
Question 33
What is the primary role of a unique value proposition (UVP) in digital marketing?
a) To display product specifications
b) To differentiate a business from its competitors
c) To optimize website speed
d) To increase click-through rate on ads
Correct Answer: b) To differentiate a business from its competitors
Explanation: A UVP highlights the unique benefits of a product or service, showing why it stands out from competitors and why customers should choose it.
Question 34
Which web design principle suggests designing websites to be easily usable by a mobile-first audience?
a) Conversion-centered design
b) Design for usability
c) Mobile-first design
d) Three Questions framework
Correct Answer: c) Mobile-first design
Explanation: Mobile-first design ensures that websites are optimized for mobile devices, providing a seamless experience for mobile users.
Question 35
Which of the following metrics helps to calculate the profitability of an advertising campaign?
a) Return on ad spend (ROAS)
b) Time on page
c) Bounce rate
d) Pageviews
Correct Answer: a) Return on ad spend (ROAS)
Explanation: ROAS measures the total revenue generated by an advertising campaign in relation to the total ad spend, providing insights into its profitability.
Question 36
Which of the following is an example of a secondary conversion on a social media platform?
a) Creating a new account
b) Engaging with content by liking or commenting
c) Clicking on a paid ad
d) Purchasing a premium membership
Correct Answer: b) Engaging with content by liking or commenting
Explanation: A secondary conversion on social media often includes actions like content engagement, which helps build user interaction with the platform.
Question 37
What is the purpose of A/B testing in conversion rate optimization?
a) To analyze user engagement metrics
b) To compare two versions of a webpage and determine which one performs better
c) To test different email marketing strategies
d) To measure customer satisfaction
Correct Answer: b) To compare two versions of a webpage and determine which one performs better
Explanation: A/B testing involves comparing two versions of a webpage to identify which version leads to more conversions.
Question 38
Which of the following is a key benefit of search engine optimization (SEO)?
a) Immediate increase in traffic
b) Higher organic rankings on search engine results pages
c) Guaranteed first-page rankings
d) Lower paid advertising costs
Correct Answer: b) Higher organic rankings on search engine results pages
Explanation: SEO improves a website's visibility in organic search results, leading to increased traffic without the need for paid ads.
Question 39
Which metric measures the average revenue generated per visitor to a website?
a) Bounce rate
b) Revenue per visitor (RPV)
c) Conversion rate
d) Average order value (AOV)
Correct Answer: b) Revenue per visitor (RPV)
Explanation: RPV calculates the revenue generated by each website visitor, helping businesses assess the effectiveness of their online presence.
Question 40
Which of the following is a primary conversion on an affiliate marketing website?
a) Clicking through an affiliate link
b) Joining the email list
c) Creating a user account
d) Viewing an advertisement
Correct Answer: a) Clicking through an affiliate link
Explanation: The primary conversion for an affiliate marketing site is usually a click-through to an affiliate link, as this drives revenue for the affiliate.
