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web.groovymark@gmail.com
- December 10, 2024
Question 41
Which of the following landing page types is designed to promote multiple products?
a) Single product landing page
b) Multi-product landing page
c) Lead generation landing page
d) Subscription landing page
Correct Answer: b) Multi-product landing page
Explanation: A multi-product landing page showcases multiple products to offer users a variety of choices and increase the likelihood of a conversion.
Question 42
Which digital marketing strategy is focused on re-engaging users who have shown interest but have not converted?
a) Affiliate marketing
b) Retargeting
c) SEO
d) Referral marketing
Correct Answer: b) Retargeting
Explanation: Retargeting campaigns aim to re-engage users who have visited a website or shown interest but did not complete a desired action.
Question 43
What is the purpose of a call to action (CTA) on a webpage?
a) To display product specifications
b) To encourage users to take a specific action
c) To improve page load speed
d) To provide customer support
Correct Answer: b) To encourage users to take a specific action
Explanation: A CTA is designed to prompt users to take an action, such as signing up for a newsletter, making a purchase, or downloading a resource.
Question 44
Which of the following is an example of a time-based attribution model?
a) First-click attribution
b) Time-decay attribution
c) Linear attribution
d) Position-based attribution
Correct Answer: b) Time-decay attribution
Explanation: Time-decay attribution gives more credit to touchpoints closer to the conversion, while earlier interactions receive less credit.
Question 45
Which of the following actions can improve the usability of a website?
a) Increasing the number of product images
b) Making navigation more intuitive and accessible
c) Adding more multimedia content
d) Reducing the text on each page
Correct Answer: b) Making navigation more intuitive and accessible
Explanation: Improving website navigation makes it easier for users to find information and complete actions, which enhances usability.
Question 46
Which of the following is an example of referral traffic?
a) Traffic from typing a URL directly into the browser
b) Traffic from a paid search ad
c) Traffic from a blog post link on another website
d) Traffic from a retargeting campaign
Correct Answer: c) Traffic from a blog post link on another website
Explanation: Referral traffic comes from external websites, such as blogs, that link to the target website without paid promotion.
Question 47
What is the primary purpose of session tracking on a website?
a) To reduce the bounce rate
b) To track user interactions within a single visit
c) To improve load time
d) To encrypt user data
Correct Answer: b) To track user interactions within a single visit
Explanation: Session tracking monitors the actions taken by a user during a single visit, providing insights into how users interact with a website.
Question 48
Which of the following is considered a key metric for evaluating paid search performance?
a) Conversion rate
b) Bounce rate
c) Pageviews
d) Time on page
Correct Answer: a) Conversion rate
Explanation: Conversion rate is a key metric in paid search campaigns, measuring the percentage of clicks that lead to a desired action, such as a purchase.
Question 49
Which of the following strategies involves collecting information about website visitors to offer personalized content?
a) Retargeting
b) Conversion rate optimization
c) Content marketing
d) Data-driven marketing
Correct Answer: d) Data-driven marketing
Explanation: Data-driven marketing uses information about visitors to offer tailored content and improve the effectiveness of marketing strategies.
Question 50
Which of the following types of attribution gives full credit to the first interaction in the conversion path?
a) Last-click attribution
b) Linear attribution
c) First-click attribution
d) Time-decay attribution
Correct Answer: c) First-click attribution
Explanation: In first-click attribution, the first interaction in the conversion path receives full credit for the conversion, regardless of later interactions.
