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web.groovymark@gmail.com
- October 13, 2024
Question 41
In digital advertising, what does “cost per view” (CPV) refer to?
a) The price paid by an advertiser when a user clicks on an ad
b) The cost an advertiser pays for every 1,000 impressions
c) The amount charged when a video is watched for at least 30 seconds
d) The fee for displaying an ad across multiple platforms
Correct Answer: c) The amount charged when a video is watched for at least 30 seconds
Explanation: CPV is a bidding method where advertisers pay when a user watches at least 30 seconds of their video ad or interacts with it.
Question 42
What is the purpose of using “schema markup” on a website?
a) To track user engagement on different pages
b) To display images in search engine results
c) To help search engines understand the content and improve search visibility
d) To enhance the mobile responsiveness of a website
Correct Answer: c) To help search engines understand the content and improve search visibility
Explanation: Schema markup is code added to websites to provide search engines with more context about the content, improving search engine understanding and rich result appearance.
Question 43
Which of the following would be considered a “soft bounce” in email marketing?
a) An email is blocked by a recipient’s email server
b) An email is not delivered because the recipient’s inbox is full
c) An email is marked as spam by the recipient
d) An email address does not exist
Correct Answer: b) An email is not delivered because the recipient’s inbox is full
Explanation: A soft bounce occurs when an email is temporarily undeliverable due to issues like a full inbox or server downtime, but the address remains valid.
Question 44
Which of the following is an example of “programmatic advertising”?
a) Manually placing ads on a specific website
b) Using algorithms to automatically buy and display ads
c) Paying for a higher ranking on search engines
d) Sending automated emails based on user behavior
Correct Answer: b) Using algorithms to automatically buy and display ads
Explanation: Programmatic advertising uses automated systems to purchase and place ads in real-time, optimizing ad performance based on algorithms and data.
Question 45
In digital marketing, what does “social listening” refer to?
a) The process of scheduling social media posts in advance
b) Monitoring social media platforms for mentions of a brand or keyword
c) Tracking the number of likes and comments on a social media post
d) Engaging in direct messaging with customers on social platforms
Correct Answer: b) Monitoring social media platforms for mentions of a brand or keyword
Explanation: Social listening involves tracking conversations and mentions of a brand, product, or topic on social media, providing insights into customer sentiment and trends.
Question 46
What is “IP targeting” in digital advertising?
a) Tracking user activity based on their location
b) Displaying ads to a specific group of users based on their IP addresses
c) Blocking users from accessing a website based on their IP address
d) Identifying users by their device type for tailored ads
Correct Answer: b) Displaying ads to a specific group of users based on their IP addresses
Explanation: IP targeting allows advertisers to serve ads to users based on their unique IP addresses, often used to target specific households or organizations.
Question 47
What is the primary purpose of “content gating”?
a) To make content more accessible to a wider audience
b) To block certain users from viewing content based on location
c) To collect user information before granting access to content
d) To increase the number of shares on social media
Correct Answer: c) To collect user information before granting access to content
Explanation: Content gating requires users to provide details like an email address before they can access premium content, often used to generate leads.
Question 48
Which of the following is an example of “email conversion rate”?
a) The percentage of emails opened by recipients
b) The number of emails forwarded to other users
c) The percentage of recipients who make a purchase after clicking on a link
d) The number of emails that bounce back
Correct Answer: c) The percentage of recipients who make a purchase after clicking on a link
Explanation: Email conversion rate measures how many recipients complete a desired action, such as making a purchase, after clicking on a link in the email.
Question 49
What is the role of “customer personas” in digital marketing?
a) To personalize website content for individual users
b) To create generalized profiles representing target customers
c) To track user engagement on a website
d) To analyze the behavior of existing customers only
Correct Answer: b) To create generalized profiles representing target customers
Explanation: Customer personas are fictional profiles that represent a company's ideal customers, helping marketers tailor their strategies to meet the needs and behaviors of different audience segments.
Question 50
In email marketing, what is a “subject line”?
a) The first sentence of an email
b) The introductory text displayed in the recipient’s inbox
c) The body of the email message
d) The link included at the end of the email
Correct Answer: b) The introductory text displayed in the recipient's inbox
Explanation: The subject line is the first text recipients see in their inbox before opening an email and plays a crucial role in determining whether the email will be opened or ignored.
