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web.groovymark@gmail.com
- October 12, 2024
Question 41
What is the primary goal of using contextual targeting in digital advertising?
a) To display ads based on the user’s browsing history
b) To show ads that are relevant to the content a user is currently viewing
c) To target ads to specific geographic locations
d) To track user behavior across multiple websites
Correct Answer: b) To show ads that are relevant to the content a user is currently viewing
Explanation: Contextual targeting displays ads based on the content of the webpage a user is viewing. It’s not based on browsing history, location, or behavior across websites.
Question 42
What is the main difference between a soft bounce and a hard bounce in email marketing?
a) A soft bounce occurs when an email is undeliverable due to temporary issues, while a hard bounce occurs when an email is undeliverable due to permanent issues
b) A hard bounce occurs when an email is opened but not clicked, while a soft bounce occurs when an email is deleted immediately
c) A soft bounce refers to an email that lands in a spam folder, while a hard bounce refers to an email that is flagged as phishing
d) A hard bounce occurs when an email is forwarded to multiple recipients, while a soft bounce occurs when the recipient marks the email as read
Correct Answer: a) A soft bounce occurs when an email is undeliverable due to temporary issues, while a hard bounce occurs when an email is undeliverable due to permanent issues
Explanation: Soft bounces result from temporary issues like a full inbox, while hard bounces occur due to permanent issues like invalid email addresses.
Question 43
A company wants to ensure that their website visitors can easily find specific information on their site. Which web design principle should they focus on?
a) Sticky headers
b) Findability
c) Bounce rate
d) Load time
Correct Answer: b) Findability
Explanation: Findability refers to how easy it is for users to locate specific information on a website. Sticky headers, bounce rates, and load times are related to different aspects of user experience.
Question 44
What is a key characteristic of a microsite in digital marketing?
a) It is part of a larger website but operates as a stand-alone page for a limited time
b) It increases the main website’s organic search rankings
c) It is used exclusively for product catalogs
d) It requires extensive SEO optimization to function
Correct Answer: a) It is part of a larger website but operates as a stand-alone page for a limited time
Explanation: A microsite is a stand-alone web page or small website that is often used temporarily for specific marketing campaigns or events. It may not directly affect SEO or serve as a product catalog.
Question 45
What does the term “conversion rate optimization” (CRO) refer to?
a) Increasing the speed of a website’s load time
b) Improving the user experience to increase the percentage of visitors who complete desired actions
c) Reducing the number of pages on a website
d) Decreasing the cost of digital ads
Correct Answer: b) Improving the user experience to increase the percentage of visitors who complete desired actions
Explanation: Conversion rate optimization focuses on improving website elements to increase the percentage of visitors who convert, such as by making a purchase or signing up. It’s not focused on speed, reducing pages, or lowering ad costs.
Question 46
Which of the following is an example of implicit information collected about a lead?
a) Email address entered in a signup form
b) Pages visited on a website
c) User’s response to a survey question
d) Phone number submitted during a call-to-action
Correct Answer: b) Pages visited on a website
Explanation: Implicit information is collected passively, such as tracking a user’s activity on a website. Email addresses, survey responses, and phone numbers are examples of explicit information provided directly by the user.
Question 47
What is the primary purpose of using a nofollow attribute on a link?
a) To increase the number of clicks a link receives
b) To prevent search engines from passing link authority to the linked page
c) To improve the linked page’s search engine ranking
d) To prevent the link from being visible to users
Correct Answer: b) To prevent search engines from passing link authority to the linked page
Explanation: A no follow attribute tells search engines not to pass link authority to the linked page, which is often used in user-generated content or paid links. It doesn’t affect clicks or visibility for users.
Question 48
What is a key feature of a lead nurturing strategy in digital marketing?
a) Offering discounts to new customers
b) Building long-term relationships with potential customers through targeted content
c) Optimizing a website for faster load times
d) Increasing organic search rankings through content updates
Correct Answer: b) Building long-term relationships with potential customers through targeted content
Explanation: Lead nurturing focuses on building relationships with potential customers by delivering relevant, personalized content over time. It’s not focused on discounts, website speed, or SEO.
Question 49
A business is using a supply-side platform (SSP) to manage their digital advertising space. What is the primary purpose of this tool?
a) To automate the buying of digital advertising space for advertisers
b) To manage and sell digital advertising space for publishers
c) To track the performance of digital ads across different platforms
d) To improve the visibility of paid search ads
Correct Answer: b) To manage and sell digital advertising space for publishers
Explanation: A supply-side platform (SSP) helps publishers manage and sell their digital ad space efficiently. It’s not used for buying ads, tracking performance, or improving search ad visibility.
Question 50
What does a “sticky header” in web design refer to?
a) A header that adjusts its layout based on the user’s device
b) A header that remains visible as the user scrolls down the page
c) A header that changes content based on user interaction
d) A header that includes animated elements
Correct Answer: b) A header that remains visible as the user scrolls down the page
Explanation: A sticky header stays at the top of the screen even as the user scrolls down, improving navigation. It doesn’t adjust layout, change content, or include animations by default.
