-
web.groovymark@gmail.com
- November 29, 2024
Question 41
Which social style is characterized by low responsiveness and high assertiveness, according to the social styles matrix?
a) Amiable
b) Driver
c) Expressive
d) Analytical
Answer: b) Driver
Explanation:
Drivers are highly assertive and action-oriented but exhibit low responsiveness to others' feelings, focusing instead on efficiency and achieving results.
Question 42
Which pricing tactic involves selling a product at a lower price to attract customers to a store where they would not usually shop?
a) Penetration pricing
b) Price skimming
c) Leader pricing
d) Prestige pricing
Answer: c) Leader pricing
Explanation:
Leader pricing involves offering a product at a low price, often below cost, to attract customers to a store, with the expectation that they will purchase other higher-margin items during their visit.
Question 43
Which segmentation strategy targets consumers based on their purchase behavior, such as frequency of purchase or brand loyalty?
a) Demographic segmentation
b) Psychographic segmentation
c) Behavioral segmentation
d) Geographic segmentation
Answer: c) Behavioral segmentation
Explanation:
Behavioral segmentation focuses on consumer actions, such as how often they purchase a product or their loyalty to a brand, allowing marketers to target specific behavior patterns.
Question 44
Which conflict management style is focused on avoiding confrontation altogether?
a) Competition
b) Collaboration
c) Avoidance
d) Compromise
Answer: c) Avoidance
Explanation:
Avoidance involves steering clear of the conflict rather than addressing it directly, often hoping the issue will resolve itself without confrontation.
Question 45
Which tool in the marketing planning process helps to evaluate the competitive forces in an industry?
a) BCG matrix
b) PEST analysis
c) Porter’s Five Forces
d) SWOT analysis
Answer: c) Porter’s Five Forces
Explanation:
Porter’s Five Forces is a strategic model that evaluates the competitive forces in an industry, including the power of suppliers, buyers, and the threat of new entrants.
Question 46
Which stage of the consumer decision-making process follows the evaluation of options?
a) Purchase
b) Post-purchase evaluation
c) Problem recognition
d) Decision
Answer: d) Decision
Explanation:
After evaluating the available options, the consumer makes a decision regarding whether or not to purchase a product. This decision is based on their research and preferences.
Question 47
Which conflict management style focuses on prioritizing one’s own needs over others, aiming for a win-lose outcome?
a) Collaboration
b) Avoidance
c) Competition
d) Compromise
Answer: c) Competition
Explanation:
The competition style involves prioritizing self-interest and seeking to achieve one's own goals at the expense of the other party, often resulting in a win-lose outcome.
Question 48
Which segmentation strategy divides customers based on personality, interests, and lifestyle?
a) Demographic segmentation
b) Geographic segmentation
c) Psychographic segmentation
d) Behavioral segmentation
Answer: c) Psychographic segmentation
Explanation:
Psychographic segmentation focuses on customers’ values, attitudes, interests, and lifestyle choices, helping companies tailor their marketing to resonate with individuals based on personal attributes.
Question 49
What is the primary objective of leader pricing?
a) To create a luxury image for the product
b) To sell excess inventory
c) To drive competitors out of the market
d) To attract customers to a store with low prices on key items
Answer: d) To attract customers to a store with low prices on key items
Explanation:
Leader pricing involves offering key items at a low price to draw customers into the store, with the expectation that they will also purchase other higher-margin products.
Question 50
Which growth strategy uses current products to increase market share in an existing market?
a) Market development
b) Market penetration
c) Diversification
d) Product development
Answer: b) Market penetration
Explanation:
Market penetration focuses on increasing the sales of current products within an existing market, typically by improving promotional efforts, reducing prices, or expanding distribution channels.
